Máster in International Trade

The Internet has become an indispensable tool for any company, especially those that operate at an international level, where the value provided by the Internet is multiplied, as they can carry out actions all over the world without leaving the office. Internet accompanies the process of internationalization of a company in its different phases, and even, at present, is used to reach foreign markets as the main channel. Online marketing is reinvented when it has to operate in different markets, where the product or service is adapted, where there is a client from another culture, a different demography and geography, and where promotion and online advertising actions are supported with different tools.

The purpose of this module is to introduce the student to the techniques and tools of Competitive Intelligence for internationalization.

The complexity of international markets means that companies have to have information to know the environment and who their main clients and competitors are, which allows them to be more competitive and effective abroad.

The strategic decisions in the company have to be taken based on objective, analyzed and contrasted data. This will allow us to focus on winning internationalization strategies, helping from the selection of markets to their consolidation.
 

Any entrepreneur who decides to make an investment plan or simply to elaborate a future project has to take into account the evolution and perspectives of the main macroeconomic variables.

The performance of a project is highly correlated with the evolution of the economy in general and cannot be disassociated from it. It is not the same to make an investment in a recession where expected demand is lower, although interest rates will be lower, than in full expansion where the entrepreneur will face a higher aggregate demand, but more complicated financing conditions. In any case, a reasonable investment strategy cannot be elaborated without knowing in detail what is happening around us.

This course aims to provide guidelines so that students can handle economic information and extract the necessary conclusions for the analysis necessary for their company.

This module aims to give a vision of the importance of Logistics during the development of the economic activity of any company in an international environment.

Currently, logistics has become one of the basic pillars of any organization so it is necessary to know the role it plays in International Trade and its relationship with the international transport of goods. In order to do so, it will be necessary to deal with various issues such as its definition, the network that forms it, the importance of Incoterms as well as the role of transport as a link in the logistics chain.

It is important to bear in mind the two phases that compose it: the static one that includes the physical protection and the legal-economic protection of the goods and the dynamic one that includes the technical, commercial and documentary aspects of the means of transport.

The course focuses on the development of different financing systems for industrial and infrastructure projects, depending on whether they are structured through direct investments of the promoters or simply through purchase and sale contracts, either supply or turnkey. In the first case the establishment of a vehicle company is normally required and the financing is received by this entity, while in the second case the exporter's objective is to offer medium- and long-term financing to the buyer of its product or project, as a fundamental tool for signing the contract. The different types of financial products available to Spanish exporters and promoters, of bilateral, multilateral and commercial origin, will be developed in detail.

This module will delve into the world of international recruitment. Particular attention will be paid to the training, development and implementation of contracts. The contract is the best legal vehicle for the circulation of wealth in the world, it is the one that offers legal certainty to the parties contracting in an international context.

The purpose of this course is to improve the negotiating skills of all those people who in their professional activity deal with customers, suppliers, distributors, partners, etc. from other countries.

The necessary strategies and techniques are provided to negotiate effectively in an international context and for this purpose the following issues, among others, are dealt with:

• What is negotiated and what are the most frequent types of international negotiators?

• How do you establish the room for manoeuvre in an international negotiation?

• What stages make up the negotiation process in foreign markets?

• What are the negotiation tactics most used by international executives and what measures exist to counter them?

• What importance do cultural differences have for the success of an international negotiation?

• What rules govern protocol in international business?

Las Habilidades Directivas pueden definirse como el conjunto de capacidades personales que el directivo pone en juego cada día para orientar su trabajo profesional, influir en la organización y alcanzar sus objetivos en su entorno de trabajo. Fundamentalmente, aunque no exclusivamente, están relacionadas con su capacidad para dirigir personas. Esta materia integra, de alguna forma, todo el contenido fundamental de lo que supone un MBA, con el que nos preparamos para poder aceptar mayores retos en las organizaciones a las que nos disponemos a servir. Su desarrollo incide directamente sobre la madurez personal, y es el resultado de pensar y obrar de una determinada manera, de acuerdo con el temperamento, el carácter y la personalidad. Esta materia tiene como objetivo ayudar al alumno a poner las bases para comenzar a desarrollar dichas habilidades y, en su caso, para ser capaz de corregir conscientemente aquellos comportamientos que le pueden resultar perjudiciales en el futuro. En definitiva, trata de ayudarle a desarrollar un estilo propio de comportamiento que le ayude a tomar y ejecutar decisiones que le faciliten la labor de dirigir personas en el entorno organizativo. El Curso distingue tres etapas muy claras en la madurez hacia una dirección eficaz de personas, como son la etapa de la jefatura (basada en la autoridad), la del liderazgo (basada en la motivación) y la de facilitador (basada en la comunicación). Conceptualmente, el desarrollo de los contenidos se dirigen a incrementar la capacidad de interaccionar con colaboradores, con superiores y con los propios compañeros.